Chipotle Logo

Oh my… Not sure how I feel about this one. I think a HAPPY 20TH would have been more respected and in line with your awesome brand. America already LOVES you! You do not have to go to theses lengths.  According to Mashable http://mashable.com/2013/07/24/chipotle-faked-twitter-hack/?utm_cid=mash-com-fb-main-link the stunt worked and got @ChipoteleTweets 4,000 + new followers! The entire “event” was a publicity stunt aka a promotional campaign in celebration of its 20th anniversary. The hoopla of it all was to kick off a 20 day treasure hunt titled Adventurito.

Adventurito.com is a campaign which every day at 10:20 p.m. ET for the first nineteen days will release a trivia question on Adventurrito.com, and players will be entered to win free burritos for one year (one burrito a week for 52 weeks). Twenty winners will be chosen randomly each day. On the twentieth day, Chipotle will release a final puzzle, and the first twenty players to answer the last puzzle correctly will be awarded free burritos until 2033.

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Keystrokes By Kimberly is a synergy lifestyle blog which focuses on how to live a positive lifestyle. We cover every aspect of living a positive life from health, events, wealth, happiness, entertainment, travel and then some. www.KeystrokesByKimberly.com.

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